Online Kurs: Performance Marketing
General Information
Performance Marketing: SEA, META Ads, Social Ads
Online seminar, duration: 3 hours
October 29, 2026 from 09:00 a.m.-12:00 p.m.
Contents
This seminar focuses on the data-driven management of your online advertising. We analyze key metrics such as ROAS, CPA, and the booking rate. You will learn which metrics truly measure success for accommodation businesses. We discuss strategic scaling of campaigns during high demand.
Learn how to efficiently reallocate budgets between Google and META. A focus is placed on optimizing the funnel from click to booking. We clarify at what point increasing advertising expenses is worthwhile. You will understand the interplay of algorithms and automated bidding.
The goal is to maximize the contribution margin through targeted performance tracking. This way, you can confidently guide your campaigns from the testing phase into profitability.
Speaker: Stephan Raffeiner, BSc.
Target group
This course is part of an educational program aimed at all tourism service providers (accommodations, gastronomy, and excursion destinations) in the Styrian tourism communities, as well as to the tourism associations.
The seminars are conducted by Kohl & Partner on behalf of Steirische Tourismusmarketing GmbH.
Requirements
Please note the following conditions:
- The seminar has a maximum participant number of 15 people.
- A maximum of 2 employees from one company may participate in each seminar.
- Seats are allocated based on the order of registration.
- The registration deadline is 2 weeks before the seminar date.
- For cancellations, a 100% cancellation fee will be charged. However, a substitute participant can be nominated.
If you book this course, our contact person, Barbara Kelz, will get in touch with you:
barbara.kelz@steiermark.com
Contact and Arrival
Operator
Kohl & Partner GmbHKohl & Partner GmbH
Hans-Gasser-Platz 9,
9500 Villach AT
