Tried and trusted techniques, craftsmanship and lots of creativity are the basis for the diverse handicrafts from Styria. Intricately carved, creatively painted or tastefully decorated, the works come in an impressive variety. Traditional patterns, shapes and cuts are combined as a matter of course with the individual creative prowess of the master craftsmen – and thus artistically connect the past and present.
What would Easter be without artfully decorated eggs, and what would Christmas be without handmade ornaments? Especially around the festive season, Styrian arts and crafts can be enjoyed and experienced in all their glory. One-of-a-kind pieces are waiting for new owners. And each individual product bears witness to the artistic skills of its regional creator.
The Steirisches Heimatwerk in Graz delights with an exquisite selection of local handicrafts and very special products from Meisterstrasse Austria businesses. Browsing through the high-quality assortment, it quickly becomes clear: The traditional company attaches great importance to the regional creation of value and products of the highest quality.
However, handicraft masterpieces are not only available in the federal state's capital, but also in the various regions of Styria. For souvenirs from the green heart of Austria, Advent and Easter markets, arts and crafts markets, as well as select shops are good starting points.
The trend towards wearing traditional costumes continues: Since the beginning of the 21st century, there has been a general revival of interest in authentic traditional costume. Styria offers a wide variety, from traditional to modern. Those who like dirndls and Styrian suits in the classic style will find a multitude of different fabrics and cuts. Contemporary interpretations of traditional costume fashion can be found, above all, in the Design Capital Graz.
By the way: Not all traditional costumes are the same. Historically, a distinction is made between everyday costume, Sunday costume and festive costume. They come in different cuts and fabrics.
Source: Volkskultur Steiermark GmbH / Steirisches Heimatwerk
With around 280 different women's costumes, the green heart of Austria is rich in regionally influenced dirndls. We have compiled a list of what distinguishes the traditional costumes of the various regions.
A green bodice, a pink or red and white flowered skirt and a violet and white apron characterise the dirndl as an everyday costume in the Ausseerland region. Both Altaussee and Bad Aussee invite you on excursions into their rich and colourful fabric worlds. And the literature museum in Altausee offers not only varied reading materials but also exquisite dirndl fabrics.
Like the landscape and the waters, the everyday costume in the Gesäuse National Park is presented in strong aqua and natural tones. The dress code of traditional costume applies at the annual traditional Dirndl Ball at Schloss Röthelstein. With a so-called "Froschgoscherl" finish and a chequered bodice, Admont's everyday costume is truly special.
Fashion lovers will find a wide selection of traditional and contemporary costume in and around the capital, Graz: from the Steirisches Heimatwerk, which tailors authentic dirndls, to Lena Hoschek, a Styrian designer whose pieces are always inspired by Styrian traditional costume. Many other traditional houses span a harmonious arc between tradition and modernity with select traditional costume collections.
Upper Styria is known, among other things, for the "Waldheimat Rosegger Dirndl" with a green and black chequered body, black skirt and dark green apron. Woven-in floral ornaments make it a festive and elegant garment for any occasion. It owes its name to the famous poet Peter Rosegger, who grew up in the region. To match the ladies, men wear a black and green waistcoat underneath the Rosegger Janker (jacket).
East Styrian traditional costume originals are, for example, the East Styrian Sunday costume or the more colourful East Styrian Kulmland everyday costume. By the way: Who knows what's behind the terms "Birndl dirndl" or "Almenland Edition" dirndl? In the numerous traditional costume shops, you can discover all the special garments that the East Styrians love to wear.
On many a holiday in the Schladming-Dachstein region, the Ramsau festive costumes are taken out of the wardrobe. If you want to get a new outfit, you will find several locations where you can buy unusual fabrics or traditional costumes. Among the most popular ones are the traditional fabric manufacturer Steiner1888 Wollwelt and Lodenwalker, the home of Schladming Loden since 1434.
Traditional costumes are also an expression of regional identity in Southern & West Styria. From the everyday costumes of the Schilcherland to the Lipizzan costume of the Lipizzanerheimat, guests are well and gladly advised in the local shops. Shopping tips for traditional costume fashion: the Trachtenhaus in Deutschlandsberg, Weintracht in Ehrenhausen, the Gössl store in Leibnitz or Trachten Pachatz in Köflach.
The colourful world of traditional costumes in the Spa Country Styria stands for timelessness and a close connection to people's homeland. One tip for a visit is the Hiebaum traditional costume factory: On a guided tour through the glass halls, guests discover what traditional costume making encompasses. The Thermenland Alltagstracht and the Vulkanland Alltagstracht are especially popular.
The everyday costume in the Upper Mur Valley is one of the well-known variants in the region. Characteristic features are the violet-red bodice and the green skirt, which can either be striped or flowered. In the historic town of Murau, lovers of traditional clothing can acquire beautiful pieces from dirndls to Styrian suits – for instance, at Trachtenmoden Rottensteiner.
Special souvenirs add to making a holiday truly unforgettable. Styria's handicraft businesses offer these in abundance. Hand-printed cloth scarves, fine traditional costume jewellery or a traditional dirndl: If you are looking for something authentic, you will find it in a variety of places in both the city and the countryside.
It is impressive to see how the masters of the craft follow their respective traditions. Insights into the often very elaborate work make regional shopping an extraordinary experience.
Have you lost your heart to Styria? With a work of exquisite craftsmanship, you'll always carry a piece of the green heart of Austria with you.
More information can be found on the websites of the Steirisches Heimatwerk and the Meisterstrasse.