Online: Tourismustrends mit Fokus Hotellerie, Gastronomie und tour.Betriebe
General Information
General tourism trends with a focus on hospitality, gastronomy, and tourism businesses
Online seminar, duration: 3 hours
January 27, 2027 from 09:00 a.m.-12:00 p.m.
Content
Comprehensive overview of current tourism trends and their significance for the development of attractive tourist offerings, including concrete derivations for one’s own practice:
- What are the current trends in tourism, consumer, and leisure behavior?
- What expectations do guests have today and in the future for attractive tourist offerings?
- What consequences arise from this for the overall tourist experience?
- What opportunities arise for the further development of existing offerings and the creation of new products?
Approach: The seminar focuses on a practical and application-oriented engagement with current tourism trends:
- Overview of trends and classification: Relevant developments in tourism will be presented and classified concerning their significance for tourist offerings, businesses, and organizations.
- Guest expectations and experience quality: Together, we will analyze what requirements guests today and in the future place on quality, service, experience, and offering design.
- Product development and creativity methods: Building on the trends, practical methods will be used to derive new ideas, offering components, and development opportunities.
Speaker: Lukas Schmutz, BA
Lukas Schmutz is a Senior Consultant at conos GmbH specializing in
- Strategic pricing
- Corporate and business field development
- Customer-centric offering conception
- Supporting companies in developing customer-oriented and marketable offerings
- Guiding strategy and change processes from analysis to implementation
- Focus: Connecting customer needs, economic goals, and innovative offering concepts for sustainable positioning in the market
Target Group
This course is part of an educational program aimed at all tourism service providers (accommodations, gastronomy, and excursion destinations) in the Styrian tourism communities as well as the tourism associations.
The seminars are conducted by conos gmbH on behalf of the Styrian Tourism Marketing GmbH.
Prerequisites
Please note the following framework conditions:
- The seminar is limited to 6 to 15 participants.
- A maximum of 2 employees from a company may participate in each seminar.
- Places will be allocated based on registration order.
- The registration deadline is 2 weeks before the seminar date.
- For cancellations after the registration deadline, a 100% cancellation fee will be charged. However, a replacement participant can be nominated.
If you book this course, our contact person, Barbara Kelz, will get in touch with you:
barbara.kelz@steiermark.com
Contact and Arrival
Contact
Online: Tourismustrends mit Fokus Hotellerie, Gastronomie und tour.Betriebe
barbara.kelz@steiermark.com +43 316 4003Operator
Conos GmbHConos GmbH
Hadikgasse 64,
1140 Wien AT
