The Styrian Flower Route has been in bloom since 1990 - complete with flower parade and its own ‘Flower Highnesses’ in dirndls.
What makes it so special? It's not just the gardens and flower decorations. It's the combination of a colourful landscape, warm hosts, regional delicacies and charming excursion destinations. Simply: blossoming enjoyment all the way.
11 floral villages united to form the Styrian Flower Road. Most of them are prizewinners in Styria’s state floral decoration contest and some have already won awards in the European “Entente Florale” competition.
My name is Sarah Milchrahm, I am 17 years old and come from Vorau. I grew up on a farm and enjoy helping out. In my free time, I like hiking and doing lots of things with friends. I am a helpful and open person who enjoys gaining new experiences.
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Flower Princess Tanja
My name is Tanja Kager and I come from the municipality of Sankt Lorenzen am Wechsel. I completed a three-year technical college course in agriculture and food science in Vorau and am now doing an apprenticeship as an administrative assistant in the justice system. My hobbies include hiking, reading, baking, dancing and travelling. I would describe myself as a passionate, humorous and adventurous person who enjoys spending time in nature and has a passion for plants and flowers.
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Flower Princess Katharina
After completing Year 9, I attended technical college in Naas and then completed an apprenticeship as a hairdresser/stylist. In my free time, I am involved as a rural youth leader, am a member of the music association and enjoy cooking and creative flower arranging. I would describe myself as an open, fun-loving, creative and honest person who is always curious about new things and enjoys new experiences.
Gardens along the Styrian Flower Road
Aside from the magnificence of flowers, each of the 10 floral villages features numerous other attractions and destinations, such as the Pöllauberger pilgrimage church, Vorau Abbey or the Kräftereich St. Jakob im Walde. The GenussCard is a special offer for Eastern Styria. After the first night’s stay with a GenussCard partner, it allows you to explore more than 280 destinations in three regions at no charge. You also enjoy numerous benefits with the bonus partners. If you want to learn more about flowers and herbs, visit the Sulamith Garden, relax by the “Blumenpfau” flower peacock in the Mönichwalder Park or take part in various herb workshops.
A truly floral event took place on 7 September in the East Styria adventure region: the traditional flower parade of the Styrian Flower Road stopped in Vorau.
Thousands of guests admired the flower floats, which had been decorated with great love and skill – at the end of the parade, the Vorau Farmers' Association was delighted to receive the award for the ‘most beautiful flower float’ with their cow ‘Lilly’.
In this video, you will find a few highlights and impressions from the 2025 flower parade in Vorau, in the Joglland-Waldheimat region.
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Be inspired
The Styrian Flower Road is more than just decoration: it is an invitation to linger. Stroll through blossoming villages, enjoy regional delicacies, discover new favourite places – and maybe even meet one or two other flower lovers watering or picking flowers.
