Vulkanland Route 66 - The Road of the Love of Life | © Steirisches Vulkanland | Bernhard Bergmann Vulkanland Route 66 - The Road of the Love of Life | © Steirisches Vulkanland | Bernhard Bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

Recharge your batteries along the Vulkanland Route 66 | © Steirisches Vulkanland | Bernhard Bergmann

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

Eingang | © GlaMur- Genuss am Fluss
  • open today
  • Halbenrain

GenussHirsch

We are pleased to be able to spoil you with culinary delights.
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Verkauf | © Winzerhof Klöckl
  • Klöch

Winzerhof Klöckl

Great variety and exceptional Traminer
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Family Kirchengast | © Bio-Obsthof Kirchengast
  • open today
  • Riegersburg

Organic fruit farm Kirchengast, fine distillery and brewery

Fine brandies, unusual liqueurs, craft beers, honeys and fruity treats from organic farming!
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E-charging station Seehaus | © Thermen- & Vulkanland
  • open today
  • Riegersburg

E-bike charging station Seehaus Riegersburg

E-charging station for e-bike & e-car!
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Image SteierREIS | © SteirerREIS by Fuchs
  • Klöch

SteirerREIS by Fuchs-Kürbishof

Indulgence offer: Styrian rice products, "Steirer Reis by Fuchs" (noodles, flour, semolina, beer, rice pudding, brown...
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Manufactory | © Vulkanlandsekt Manufaktur
  • open today
  • Riegersburg

Das Meister Sekt Kulinarium

Let yourself be surprised by the great variety of products and the creativity of the producers of Southeast Styria in...
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Obsthof Stangl | © Obsthof Stangl
  • open today
  • Feldbach

Obsthof Stangl

Michaela Stangl creates her own cuvée of life and farm experience in her orchards around Paurach-Berg with much love...
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Die Spezerei Haus | © Die Spezerei
  • open today
  • Bad Radkersburg

Die Spezerei

For as long as man has been eating, specialty foods have been synonymous with culinary experiences.
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Berghofer-Mühle | © Harald Eisenberger
  • open today
  • Fehring

Berghofer Mill Fehring

From black gold....and the mill experience Under the motto "Walking is the miller's pleasure", you will embark on a...
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Backstube | © Einfach Fitz I Jean van Lüllik
  • open today
  • Feldbach

Einfach Fitz - Die Zuckerbäcker

That's where the "Feldbach Karamell" come from: delicately melting and made by hand. Dominik Fitz created this sweet...
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Dominik | © Einfach Fitz die Zuckerbäcker, Sissi Furgler
  • Bad Gleichenberg

Simply Fitz - The confectioner

For over 115 years in family ownership Dominik Fitz leads this tradition now into the already 5th generation! With much...
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Lava Bräu-Verkostung in der Brauerei Lava Bräu | © Lava Bräu
  • open today
  • Feldbach

Lava Bräu - Brau- und Whiskymanufaktur

With the Lava Bräu brewery, a new star appeared in the beer sky in 2002. The guided tours are a journey through the...
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90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Historic Old Town Bad Radkersburg | © Steirisches Vulkanland | Bernhard Bergmann
Ruotker's House of Whiskey, Gin & Rum" Experience Manufactory | © Steirisches Vulkanland | Bernhard Bergmann
Explore the Vulkanland Route 66 under your own steam while hiking and biking | © Steirisches Vulkanland | Bernhard Bergmann