Vulkanland Route 66 - The Road of the Love of Life | © Steirisches Vulkanland | Bernhard Bergmann Vulkanland Route 66 - The Road of the Love of Life | © Steirisches Vulkanland | Bernhard Bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

Recharge your batteries along the Vulkanland Route 66 | © Steirisches Vulkanland | Bernhard Bergmann

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

Seppi zwischen den Holzfässern im Keller | © Obsthof Neumeister, Josef Neumeister
  • open today
  • Straden

Obsthof Neumeister

The Neumeister family began their noble brandy history with a communal boiler in the garage in Straden.
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DeVin Gin & Bitter - Lisa Bauer | © Theo Lighart
  • Fehring

DeVin Gin&Bitter - Lisa Bauer

DeVin represents youthful recklessness, lostness and self-realization in the form of modern, premium and cleanly...
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Bauernstadl Feldbach | © Tourismusverband Feldbach/ B. Bergmann
  • open today
  • Feldbach

Bauernstadl - Die Region im Einkaufskorb

Directly from the farmer: In the Bauernstadl you will find the largest selection of fresh delicacies and food from the...
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Eingang | © GlaMUR-Genuss am Fluss, Ulrike Korntheuer
  • open today
  • Halbenrain

GenussHirsch

We are pleased to be able to spoil you with culinary delights.
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Die Greißlerei Sabine Braendle | © Sabine Brändle
  • Riegersburg

Biomanufaktur Pestonarrisch Sabine Brändle

Delights for the palate are guaranteed at Sabine Brändle's. In the glass manufactory, you can look over her shoulder...
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Murkostladen 7 | © Murkostladen
  • open today
  • Mureck

Murkostladen Gregorc Ernst

The best regional specialties united on about 170 square meters of sales area.
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Neueröffnung Einfach Fitz in Feldbach | © Einfach Fitz
  • open today
  • Feldbach

Einfach Fitz - Die Zuckerbäcker

That's where the "Feldbach Karamell" come from: delicately melting and made by hand. Dominik Fitz created this sweet...
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Josef und Julia Zotter | © Jacqueline Jud
  • open today
  • Riegersburg

Zotter Schokolade

Snacking on chocolate endlessly! Visit Zotter and experience how chocolate is made. Over 500 different chocolates await...
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Imkerei und Bauernladen Rauch | © Imkerei und Bauernladen Rauch
  • open today
  • Feldbach

Imkerei und Bauernladen Rauch

Honey makes life sweet! Experience diversity of varieties in the farm store: Forest, chestnut, lime blossom, flower,...
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Essige verkosten 1 | © Manufaktur Gölles
  • open today
  • Riegersburg

Gölles Factory for fine brandy & fine vinegar

Take a look behind the scenes of the Gölles manufactory, which has been producing fine brandies and vinegars for over...
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Weingut Pfeifer | © Werner Krug
  • open today
  • St. Anna/Aigen

Weingut Pfeifer St. Anna am Aigen

The Pfeifer family stands in the middle of the vines and they are also their life. The winery is located directly on...
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Finks Delikatessen | © Werner Krug
  • open today
  • Ilz

Finks Delikatessen

Two who are completely dedicated to good taste. In the manufactory of Bettina & Hans Peter Fink, fresh fruits and...
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90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Bad Radkersburg, southern looking town | © Steirisches Vulkanland | Bernhard Bergmann
Ruotker's House of Whiskey, Gin & Rum" Experience Manufactory | © Steirisches Vulkanland | Bernhard Bergmann
Explore the Vulkanland Route 66 under your own steam while hiking and biking | © Steirisches Vulkanland | Bernhard Bergmann