Variety of cheese art manufactory in Riegersburg | © bernhard bergmann | bernhard bergmann
Variety of cheese art manufactory in Riegersburg | © bernhard bergmann | bernhard bergmann Variety of cheese art manufactory in Riegersburg | © bernhard bergmann | bernhard bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

© Steirisches Vulkanland

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

Dominik | © Einfach Fitz die Zuckerbäcker, Sissi Furgler
  • open today
  • Bad Gleichenberg

Simply Fitz - The confectioner

Look forward to fresh tartlets, macarons, chocolates, delicious ice cream sundaes and delicious breakfast dishes every...
More Details
Naturwein | © Ulrike Korntheurer
  • St. Peter a. Ottersbach

Bio-Wein von Ploder-Rosenberg

My land is a mark of who I am! "Wines of character and their creators go their own way. They might not always be...
More Details
E-charging station Seehaus | © Thermen- & Vulkanland
  • open today
  • Riegersburg

E-bike charging station Seehaus Riegersburg

E-charging station for e-bike & e-car!
More Details
Jause | © Gleichenberger Kellerstüberl
  • open today
  • Bad Gleichenberg

Gleichenberger Kellerstüberl

The Wild Sisters invite you to their gourmet restaurant, the Gleichenberger Kellerstüberl.
More Details
Winzer Edi Tropper | © Tropper Bio Weine, © derFlor
  • open today
  • Straden

Weingut Tropper Edi Tropper Bio-Winzer in Straden

The family organic winery Tropper is located directly on the Stradener Kirchberg and impresses with the omnipresent...
More Details
Weingut Hutter | © Weingut Hutter
  • open today
  • Feldbach

Hutter natur|wein|gut Feldbach

Franz J. Hutter's self-declared goal is living vineyards. His long-term sustainable approach requires a large portion...
More Details
Eingang | © Familie Krispel
  • open today
  • Straden

Weingut Krispel - Genusstheater in Straden

In the beginning was the wine. Then the rustic bar and the Genießerbuschenschank was born.
More Details
Weingut Pfeifer | © Werner Krug
  • St. Anna/Aigen

Weingut Pfeifer in St. Anna/A.

The Pfeifer family stands in the middle of the vines and they are also their life. The winery is located directly on...
More Details
fromagery Riegersburg  | © Bernhard Gruber
  • Riegersburg

The Cheese Artist - Fromagerie zu Riegersburg

Austria's first cheese art and maturation manufactory. Here cheese is ripened to bloom and refined. Let yourself be...
More Details
wine experience Martin Wippel Riegersburg  | © Der Ferder
  • Riegersburg

Wine experience Martin Wippel

Culinary delights and wine enjoyment await you at the Wippel family business. Additionally incorporated in the wine...
More Details
Sujetfoto Tomate | © TVB Thermen- & Vulkanland
  • open today
  • Bad Gleichenberg

Mein Bauernladen in Bad Gleichenberg

Obstbau Weiß - they know what has a good taste in Thermen- & Vulkanland Steiermark! Wine, pumpkin seed oil,...
More Details
barrel storage | © Ruotker's
  • open today
  • Riegersburg

David Gölles – house of whiskey, gin & rum

David Gölles produces whiskey, gin and rum with a lot of passion and know-how. 
More Details

die vulkanland route 66

The Vulkanland Route 66 - the official video!

90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Experience wine on the Vulkanland Route 66 | © Thermen- & Vulkanland | Bernhard Bergmann
© FlorDigitalArtist | Manuel Flor
© Steirisches Vulkanland | BROBOTERS