Murtal Tourism Association: General Assembly 2026

The diverse activities of the tourism association were presented and a review of the year 2025 was given. The Murtal region now has 885 accommodation providers. 51% of the 560,865 overnight stays in 2025 were by guests from abroad, such as Germany and the Netherlands. On average, guests stay 3.3 nights in the Murtal, putting the region in fourth place in Styria.

That evening, Isabella Painhapp provided interesting insights into collaborations with other tourism regions and Steiermark Tourismus, cooperation with the press, trade fair appearances, and far-reaching marketing strategies designed to further revitalize the region. 

With the slogan “it's all in the mix,” the tourism association emphasizes the contrasts within the region, which combines motorsport action and relaxation in nature on the one hand, and movement and cuisine on the other. 

Among other things, the managing director and the 10-person team aim to courageously increase the visibility and emotional attachment to the region. With offers such as “Z'HERBST,” the Murtal Swiss stone pine autumn, and Nimm's Radl, Austria's unique cycle hub system, the aim is to draw attention to Styria's largest inner-Alpine basin and achieve further positive developments in overnight stays and visitor numbers.

"It's all in the mix – that's the motto of our Murtal region, and this slogan perfectly sums up what makes us special. In 2025, we were once again able to offer our guests and locals alike precisely this contrast between action and relaxation. I look forward to continuing to work with our fantastic team and in cooperation with our businesses and partners over the next few years to make the Murtal even more visible and attractive to day visitors and overnight guests." - Isabella Painhapp, Managing Director